Are you doing your passion? If not, let's get started!
1. BRANDING: Brand yourself and/or your business.
2. WORDPRESS WEBSITE / SALES PAGE: Optimize your website or sales page (call to action) so search engines can find you.
- The object is to get to the top of Google Links, Google Maps, Google Pay Per Click.
- If you don’t have time to take the training and build your website, we can do it for you. Custom design sites are $1,000 to $1,500.
3. EMAIL DATABASE: Sign up for an email database company like www.ConstantContact.com to manage sending out mass emails. About $20/mo. They will track your emails and tell you how many opened and clicked through to your site. Great info to have for running a marketing campaign.
- Add “join our mailing list” button to your website.
4. SHOPPING CART: If you are selling a product or service you will need a way for people to pay you money. If you only have one or two items/services to offer, you can use www.PayPal.com. If you have a number of items and want a Shopping Cart, I like www.1ShoppingCart.com.
5. BLOG: Start a Blog: This is where you educate and show off your expertise.
- Set up your blog site on www.WordPress.com unless you have a hosted Wordpress Website that includes your blog receive 80% more traffic. This is the way to go.
- Add a Facebook “Like” button to the bottom of all your blogs. Get Like buttons by Dean Peters.
- If you are not using a Wordpress Website, put a link on your website to your blog, and put a link to your blog to your website.
- If you don’t have time to create your blog, WP designers charge an average of $50/hr and $25/hr to maintain. We can outsource this. When you hire someone, they should be listed as editor or author, never Admin.
6. FACEBOOK: Start a Facebook Page: This is where you get friendly/personable.
- Put a link on your FB info page to your website.
- Put a link on your website back to your FB page.
- Put a link on your FB info page to your blog.
- Put a link on your blog site back to your FB page.
- Pay for Facebook ads to build your following.
- Use the suggestions to show up from Facebook.
- Send emails to your friends to “Like” your page.
7. TWITTER: Start a Twitter Account. This is where you give great tips and advice.
- Tweet about your blog with a link to your blog.
- Put a link for Twitter on your website.
- Start following key influential people.
- Create great content and share.
- Posts should be a link to drive them to your website.
- Posts only last 8 to10 minutes, so post every hour if you can.
- Find quotes at www.AllGreatQuotes.com
8. LINKEDIN: Start a LinkedIn Account. This is your professional expert profile
- Brand yourself with your profile. Add key words in 5 different places on your profile. Put key words in your headline.
- Post a message about your blog.
- Get involved with groups who could use your advice to build your list.
- Build your recommendations. Ask past clients for recommendations.
- Join groups who have high lists of people. Participate in Q&A to build leads. Answer 5 questions a day to get tons of business.
- 80% of companies use LinkedIn to get referrals to fill jobs.
9. SOCIAL MEDIA MANAGEMENT: Create a schedule to manage your social media sites (FB, LinkedIn and Twitter). Don’t allow them to just sit there, you must be active and engage with people. Hire a Social Media Manager if you don’t have at least a half-hour a day for posting, and responding to posts, participating in Q&A’s, looking for appropriate people to follow, replying to friend requests, and keeping your inboxes cleaned out.
- Best times of day to POST is 9:00am PST; 12:00noon PST; and 5:00pm PST. Program routine posts to go out every hour. Use www.Hootsuite.com to schedule your daily posts from one site to all of your social media sites.
10. LINK EXCHANGES:
- Make a list of potential referral partners.
- Send an email explain what you are offering and ask if they would like you to put a link to their website on your site, and if they would put a link to your website on their site.
- Create a “Links” page on your website and add your referral partners.
- Promote your client’s businesses. If you help enough people get what they want, you will get what you want.
11. AFFILIATE PROGRAMS:
- Set up an affiliate program on your shopping cart. With www.1ShoppingCart.com it can be built in easily. If you are using a free account you will have to upgrade.
- Create an Affiliate page on your website that explains how to become an affiliate and what the rewards are, then a link to the shopping cart where they sign up as an affiliate.
- Add “Become an Affiliate” button to your website.
- Send out emails to everyone you know (including any referral partners) asking them to become an affiliate and they will be paid for each referral who buys your program/produces/services.
12. LISTEN:
- Go onto Facebook and Twitter and ask 2 people 2 questions:
(1) What is your biggest problem? and (2) What does your life and business look like when that problem is removed? (3) What would it take for you to upgrade your life?
- Get in on discussion boards and listen to what is needed/lacking.
- Offer a survey, use www.SurveyMonkey.com and ask people what they want in terms of training, price, schedule, e tc. (no more than 5 quick questions).
13. FREE INTRO: Schedule a FREE event (2 weeks out) around what you are selling so you can tell people WHAT to do and why. Make it a teleclass or internet radio interview. Post it on your website, FB, Twitter, LinkedIn, send out email blasts. You can make a list of interview questions and have a friend interview you. Try www.BlogTalk.com or www.TalkShoe.com.
14. PAID EVENT: Schedule a follow-up paid event (3 weeks out) to the free event where people pay you to learn HOW to do it. Charge no more than $97 for the first paid event. Sign up for www.InstantTeleseminar.com to host your teleseminar or webinar. $47/mo.
- Up-Sell: Offer a 10-week program at $197 to accomplish (whatever it is they are learning how to do at the paid event).
15. PROMOTE YOUR EVENTS: (Create a Buzz!)
- Offer 50% to all Affiliates to help you promote the events. Send the Affiliates links to your website sales page.
- Write a blog about the upcoming event (1 week before free event), offering tips and teasers. Welcome comments that you can respond to.
- Post links to the Blog on LinkedIn, FB and Tweet about it DAILY! Ask questions! Invite folks to the free call. Share, get excited!
- Send out an email blast, even if you only have 10 people to send it to, and ask them to help you spread the word by forwarding it to their friends and posting it on their FB page for you. Send out blasts 1 week before free event, and again as a reminder the day of the event.
- Search for appropriate online directories/calendars and post the event everywhere!
- After the Intro event, post comments and blog about it right away, getting people ready for the BIG Event.
- Week before Big Event, send out reminder emails and posts. Day of the Big Event, send out reminders again!
16. PRESENT EVENT: Connection pays, experience makes them stay. Record it so that you can create products from it.
17. CREATE PRODUCTS: Repurpose your presentation:
- Audio Trainings (generates passive income)
- Audio can be used as a Give-Away to builds your mailing lists
- Audios can be used to up-sell your next program
- Audios can be turned into a 25 page E-Books
- E-Books can be put on Kindle and Nook and sold for $1 to generate leads
- E-Books with audios can be sold as a home study program. (can charge more)
- Create and offer a free 30 day email course.
18. EVALUATE / COURSE CORRECT: (turnout, presentation and results)
- After the Big Event, ask for feedback from those who attended.
- Find out why from those who did not attend (those who you felt would have truly benefited from being there).
- Check your email database tracking to see how many really opened your emails, and how many clicked through to your website/sales page for more information. If this number is low, then you have to reevaluate your content and make sure your copy is compelling.
19. GO FOR IT AGAIN: Once you’ve done your big event:
- If you got a great turnout, increase your price and repeat steps 12 and 13.
- If you did not get a good turnout, rewrite your copy or hire a copywriter to make what you have to offer more appealing. Change the title so people will pay attention, keep it at the same price, and offer another free intro. Repeat steps 11, 12 and 13.
20. SELL YOUR PRODUCTS: Once you have done your first presentation, good or not so good, you will have produced a product to market. Promote and sell it for passive income.
21. GET TRAFFIC TO YOUR WEBSITE
1. Comment on like minded blogs and have your website URL attached.
2. Contribute to forums or Facebook groups
3. Save your page to some bookmarking services. Delicious, Stmbleupon
4. Create a profile and find related groups that connect with your niche on Facebook.com
6. Upload photos to Flickr.com- put your website on them.
7. Contribute your blog posts to EzineArticles
Just a side note, when you use EzineArticles.com it will make you a better writer. Take the time to go through some of the steps to writing a great article. This will help you tremendously.
Feel free to forward this article but only with this contact info included. copyright 2011 Coach Wanda Marie. http://www.wandamarie.com/.
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