Business Plan Components

1.       Business Plan Introduction (cover letter, cover sheet and table of contents)

2.       Purpose Statement

3.       Need in Community

4.       Appropriateness of Location

5.       Description of Business (legal structure as well as products/services)

6.       The Market/Industry

7.       Market Research and Demographics

8.       The Competition

9.       Marketing Strategy vs. Competition

10.     Targeted Market

11.     Pricing Policy

12.     Promotional Plans

13.     Executive Summary

14.     Experience of Management and Personnel

15.     Personal Advisors (lawyer, accountant, etc.)

16.     Primary Suppliers

17.     Record Keeping

18.     Financial Information

          -        capital requirements

          -        return on investment

          -        depreciable assets

          -        balance sheet: assets and liabilities

          -        monthly cost of living

          -        break-even analysis worksheet

          -        projected income statement (first year)

          -        monthly cash flow projections

          -        financial management

19.     Appendix (misc. attachments: lease agreement, tax returns, personnel resumes, advertising contracts, etc.)